Coca Cola Strategy Essay Example for Free

Coca Cola dodge showSlide1 International schema (tiu ca slide nh c) The enterprise has core competencies = the competitors in the armament country does not have or difficult to develop, catch up or imitate being not under pressure to localize products and to reduce production bells participations head office play a central roleSlide 2 International schema of Coca Cola (1900 to 1950)1899-1909 added to 379 bottling plants crossways the United States for consumption of ab come forward 70 million liters / year. 1906 developing the first bottling plant in Havana, Cuba = label the first step of Coca dumbbell international market 1936 World War broke out = the bottling plant follow the army and when the war ended, coca has owned subsidiaries in 64 countries. 1950 Coca low-down started advertising on TV = effects promote in worldwise Slide 3 Global StrategyA business strategy as worldwide market or single marketCompany produce and deliver the products which are standardi zed and identical. Businesses build production facilities globally in locations with low cost as the basis for operational efficiency = save cost The operation of the system will be connected and coordinated through a central management official Make the business does not pay attention to the important differences between different markets = opportunity for competitors to jump in and meet the of necessity Slide 4 Global Strategy of Coca cola (1950 to early 2000)Coca-cola implementing global business strategy by producting homogeneity, uniforming marketing strategy worldwide.In the 1970s and 1980s+ very diversified distribution system in both horizontal and vertical, + the bottling plants of Coca-Cola were on around the world+ linked the retail stores to serve consumers better.In the 1990s find new market with the advantages of the new front to the market = Africa and Asia Slide 5 Transnatoinal strategyMake a separate strategy for each country in which businesses consume theirproduct s. Implemented localized products and methods of marketing products to suit the tastes and preferences of each national market Slide 6 Transnatoinal strategy of Coca cola (from 2000s to now) Set up independent subsidiaries, joint ventures in different markets = carry out the research and increment stage products, manufacturing and marketing products in the local market. In the early 2000s success on a global scale with nature is a business providing consumer goods Local adaptation Think local, act local strategy towards adaptation but not contrary to the traditional strategy of company-global strategy Distributed organizational structure harmonize to geographic area, including five areas-North America Latin America. Europe, Asia, Europe and the Middle East borders. Asia Africa.Slide 7 localization of function strategy of Coca colaLocalization strategy the practice of adjusting a products functional properties and characteristics to accommodate the language, cultural, policy-maki ng and legal differences of a foreign market or country. For Coca Cola this will be do through a number of actions, first is changing their method of advertising. Ex In India the use of celebrities would be used more than in Africa whereby football is the bigger love of the people Coca-Cola decided to change their iconic product name to something a little more consumer-friendly for Chinese market, adopted to use Chinese characters to demonstrate a truly localized version of their logo. Cui cng l ci clip t gi hm trc nh Hi.